For
meeting international quality standards which has made it the toast of
stout consumers in Nigerian, Legend Extra Stout - the premium stout
from the stable of Nigerian Breweries Plc - has received the
prestigious Gold Quality Award at the 51st Monde award ceremony held
recently in Athens, Greece. And true to its style of always putting its
consumers first, the brand held an elaborate celebration party at the
Nightshift Coliseum to officially present the award to the consumers and other stakeholders.
The
event had senior management team of Nigerian Breweries Plc, fashion
icons, comedians as well as fun loving consumers thrilled with music
from MI popular hip hop star and the real stout legend.
Speaking
at the event, Mr. Walter Drenth, Marketing Director of Nigerian
Breweries said that, every time Legend calls, it does so to share and
celebrate good news. “You are all living witnesses to the tremendous
strides the Legend brand has made over the years, establishing itself
as a Real stout on many counts and refreshing its outlook uniquely.
Over the past 20 years, the Legend brand has continued to position
itself as a credible choice of stout, full brewed, the way an original
stout should - giving Legend the credibility to be called the ‘Real
Deal,’ - a sincere proposition that has sustained the brand s’ growth
since the re-launch and acceptance in 2009.”
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He
reminded the consumers that the campaigns at the re-launch further
rides on the brands’ real brewed positioning with emphasis on the
production processes considered desirable for a real stout. This
innovation, according to him, has had a tremendous positive impact on
the brand’s volume, market share and overall equity.
“Bearing
in mind, the ever reliable and independent nature of the quality
evaluation of Monde selection process, which is second to none in the
entire world, Legend entered the 2012 quality challenge alongside over
3000 contestants including other brands in the stout category from
Nigeria. You will agree with me that it takes excellence in the
crafting and delivery of music to win a Grammy. To win an Oscar, it
takes the ability to hold an international audience spell bound with
great acting; and just of recent, we observed in the Olympic, winning
Gold takes the combination of preparation, peculiarity, diligence and
strength.”
Funso
Ayeni, Senior Brand Manager - Legend, stated that the award is for the
Nigerian consumer that has stood with and believed in the brand over
the years. “Our consumers have been great over the years; they
encourage us to continue to brew the best tasting stout brand in the
country. The fact that this award came from a renowned international
authority, after passing through a series of quality control tests,
goes to show that the quality of Legend is unique.” Ayeni added.
Monde
Selection, an International Institute for Quality Selections is the
originator of the annual international event organised to identify and
recognise outstanding global brands. Founded in 1961 in Brussels, the
capital of Europe, the Institute tests consumer goods from different
global markets and grant them internationally renowned quality award
based on independent quality evaluation of products submitted for
evaluation. Other stout brands from the Nigerian market also submitted
products for evaluation, but Legend was awarded Gold ahead of Guinness
Extra Stout, its main competitor, which came second with Silver award.
Averagely,
No less than 3000 products, coming from over 80 different countries,
are usually tested each year in the following categories: Spirits &
Liqueurs, Beers, Waters & Soft Drinks, Food Products Chocolates
& Confectionery, Cereal Products, Diet & Health products,
Cosmetics & Toiletries.
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